As a novelty, AR works to get customers interested I finally gave up after spending far too much time fiddling with it. Lighting - all just to see an animated critter romp around my screen. I’ve had issues with Starbucks’ app - it tells me to hold the phone steadier (after drinking strong coffee!) or to place the cup in brighter If they do download it and it doesn’t work as expected, their frustration mounts and they The time to find the app and download it to their phone unless they know the payoff will be worth it. Even when Millennials realize they need to have an app to access AR features, they don’t always want to take In both cases, the technology can be a barrier. It all sounds pretty cool, right? But AR apps and QR codes aren’t winning over consumers, though they are getting UsersĬan play with a friendly fox and watch ice skaters glide around their screens. Once they have figured that out, they need to activate the app, focus on the particular image, and, in the case of AR, the app will generate an overlay presenting information or entertainmentįor example, this season Starbucks has winter images on its cups, and, using its AR app, coffee drinkers can bring the characters on the cup to life. In the case of both QR codes and AR, the user needs to first download an app to their phone to read the ![]() ![]() Millennials are the tech-savviest generation yet, and even theyĪre struggling with these new-fangled consumer enticements. It ready for the public? And are we ready for it? Augmented reality consumer applications have been around for a while- about as long as QR codes - and now that a majority ofĪmericans have smartphones to access the technology, it has the potential to take off. This season, they’re being out-shined by augmented reality (AR). Last holiday season, QR codes, those pixilated packets of information, were everywhere.
0 Comments
Leave a Reply. |